12 Interesting Facts about Facebook as it turns 12

2. US - Money market of FB

While in Q4 2013, 45% of the network's 757 million DAUs were from Europe, the US and Canada. In Q4 2015, those regions made up 39% of users, as users from the rest of the world, Asia-Pacific, logged in. However, Europe and North America continue to be the biggest contributers to the company's revenue, contributing 75% of revenue – almost exactly the same figure as in Q4 2013.

Facebook got 97% of its $5.8 billion revenue during the last reported quarter from advertising – the rest of the income being so relatively insignificant as to be described in its presentation merely as 'payments and other fees'.